The situation around the concept of start-up is currently relatively confusing. In many projects, invention is mistaken for attractiveness and social benefits are minimized in favor of economic gain. The challenge for the designer is to redefine its essence in terms of finding new approaches and innovative solutions, but also in the intentions of the current discussion about the role of the designer in society and a responsible approach to the solutions it brings.
The students of the Studio of Experimental Design at the Academy of Fine Arts in Bratislava, led by Sylvia Jokelová and Marián Laššák, have the task of thinking about their future within the stARTup project. The project enables the transformation of the studio theme into a real project, which has the potential to become a start-up with quality content and at the same time, with its time range smoothly distributed throughout the study, gives sufficient space for serious research and achieved outputs. It enables the systematic building of one's own design program, brand, as well as cooperation with other experts who enter the process of creating a product, product line or service. Students present the first results of their projects at various stages of development and suggest possible further direction of their individual area of interest.
The project is a part of the research and educational project KEGA - stARTup, a new concept of teaching author's design with regard to the applicability of graduates in practice no. 008VŠVU-4/2021